Example of VIP hospitality programme for La Poste (French National Postal Company)
Quarter Final France / Brazil in Frankfurt, 1st - 2nd July 2006
Client objective : to valuate and strengthen its client relationships by indulging its best Top managers, its most important clients providers and international partners with a VIP Public Relations operation during a major sports event.
Aristeia's answer : tailor-made VIP programme built around the France/Brazil quarterfinal of the Football World Cup Germany 2006, the most important and popular international sports event. Programme created in total collaboration with La Poste for its 180 guests divided into smaller clusters according to the importance of the guests and to maintain the VIP feeling despite the size of the group.
Extreme attention was given to every detail as this Public Relations programme was of great importance for La Poste as it directly engaged its image in front of its main contacts.
- advice on the form and contents of the hospitality programme, in accordance with the client's core values and image, its communication intentions towards each cluster of guests and the allocated budget
- recommendation of very original and special upscale activities to make the programme very outstanding (intervention of former famous footballers, cocktail in unusual places, VVIP treatment in the skyboxes of the stadium,…)
- prospection long in advance by the Aristeia staff to check the quality of the proposed solutions
- prospection with the client to validate the final programme
- extreme attention given to every detail and special treatment during the whole programme : professional attending and guiding staff, theming of the different venues with the colours and logos of La Poste (staff uniform, airport dedicated area, buses, reception premises inside and outside the stadium, …), greeting pack (France official football shirt, disposable camera, French supporter make-up kit,…), …
Programme unfolding :
- VIP greeting at Roissy Charles De Gaulle Airport (red carpet, privatisation of the Pergola Caffè as waiting area and continental breakfast)
Specially chartered plane with champagne and canapés served on board.
Personalised greeting in Frankfurt Airport and 1-hour City Tour in the deluxe privatised buses which were at the group's disposal during the whole 2-day programme.
- Privatisation of a historic cloister, upscale cocktail and presentation performed by Basile Boli and Alain Giresse, two famous former French footballers.
- ISE Skyboxes with La Poste theming, champagne dinatory cocktail, dedicated ISE staff and hostesses, stadium's best view of the pitch and after-match cocktail.
- 3* hotel and return to Paris next day with specially chartered plane
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